Concept Development, Creative Direction, Web Design
Creative Direction, Icon Design, Web Design, Motion Testing
The Zone approached us with a request to give their brand some thought and push it even further to success. Together with Mathias Høst Normark, we envisioned a concept of personal space - your own zone. Getting 'in the zone' usually means getting into a correct mindset, so we presented that in visual form.
The site also got a refresh, closely following the overall idea and utilizing a new typeface.