Icon Design, Web Design
Creative Direction, Icon Design, Web Design, Motion Testing
Each watch is a unique masterpiece. As a user, you want to be able to browse through watches easy, so it made sense to display them all at once. We also designed a side-to-side swiping interaction to go through a group of watches. This also applies on mobile, creating a seamless experience.
The brand of Ole Mathiesen carries a vast legacy and tradition of crafting unique watches and jewellery. They wanted to tell the story of success throughout the years and show the rich history of the brand.